
ORTHOFIX Illuminates Spaces with Innovative Pendant Lighting Solutions
Lewisville, TX – October 26, 2023 – You might know ORTHOFIX US LLC as a leading force in the world of orthopedics, designing and manufacturing innovative medical devices. But did you know we’re also bringing a fresh, design-focused approach to home and commercial lighting? We’re excited to announce a surprising, yet natural, extension of our precision engineering and material science expertise into the realm of beautiful and functional pendant lights. For years, ORTHOFIX has been obsessed with detail, strength, and biocompatibility in our medical devices. Think about it - we’re building things that go inside the human body. That requires absolute precision. We realized those same skills—understanding materials, designing for structural integrity, and focusing on clean, modern aesthetics—translate perfectly into creating high-quality lighting fixtures. “It might seem like a big leap from bone screws to pendant lights,” says [Insert ORTHOFIX spokesperson name/title – e.g., John Smith, Director of Innovation], “but the core principles are the same. We’re committed to creating products that are meticulously crafted, reliable, and deliver a real benefit to the end-user. We apply that same dedication to lighting.” From Operating Room to Overhead Illumination: What’s the Connection? So how did this happen? It started internally. We were renovating our own offices here in Lewisville, Texas, and found ourselves frustrated with the available lighting options. Everything felt either cheaply made, overly complicated, or just didn't quite fit the modern, minimalist aesthetic we were going for. “We thought, ‘We build complex medical devices, surely we can design a beautiful, well-made pendant light!’” laughs [Spokesperson Name]. “It started as a side project, a way to apply our skills to something different. Then we realized there was a real opportunity to bring something truly unique to the lighting market.” ORTHOFIX’s existing expertise in material science proved invaluable. We already work with a range of durable, lightweight materials, including titanium, stainless steel, and high-grade polymers. These materials were quickly adapted for use in our pendant light designs, resulting in fixtures that are both visually striking and built to last. Introducing the ORTHOFIX Pendant Light Collection We're launching with a curated collection of pendant lights designed to complement a variety of spaces, from modern kitchens and dining rooms to sophisticated living rooms and commercial settings. Here’s a sneak peek: The "Axial" Pendant: Inspired by the precision of orthopedic screws, the Axial features a sleek, cylindrical design crafted from brushed stainless steel. Its minimalist form allows for focused illumination, perfect for highlighting a dining table or kitchen island. Available in three finishes – brushed nickel, matte black, and polished chrome. (Approximate Price: $250 - $350) The "Halo" Pendant: Offering a softer, more ambient glow, the Halo pendant boasts a unique, organic shape. Its frosted glass shade diffuses light beautifully, creating a warm and inviting atmosphere. The Halo is constructed from a lightweight aluminum alloy and features a stylish, adjustable cord. (Approximate Price: $180 - $280) The "Linear" Pendant: Designed for longer spaces, the Linear pendant offers a streamlined, modern aesthetic. Its rectangular shape and sleek metal frame make it ideal for above kitchen counters or dining tables. Available in various lengths and finishes, including white, black, and silver. (Approximate Price: $300 - $500) The “Orbit” Pendant: Taking inspiration from anatomical joints, the Orbit is a sculptural pendant featuring interconnected rings. Crafted from polished titanium, it’s a statement piece that provides both direct and indirect lighting. (Approximate Price: $400 - $600) What Sets ORTHOFIX Lighting Apart? We’re not just making pretty lights; we’re applying our core engineering principles to create fixtures that are truly exceptional. Here’s what you can expect from ORTHOFIX lighting: Uncompromising Quality: We use only the highest-quality materials and employ rigorous quality control processes to ensure that every fixture meets our exacting standards. We stand behind our products with a comprehensive warranty. Precision Engineering: Our fixtures are designed with precision and attention to detail, resulting in clean lines, seamless construction, and optimal performance. Durable Construction: We understand the importance of longevity. Our fixtures are built to withstand the rigors of daily use and provide years of reliable illumination. Modern Aesthetics: Our designs are clean, minimalist, and contemporary, complementing a wide range of interior styles. Sustainable Practices: We’re committed to environmentally responsible manufacturing processes. Our fixtures are designed for energy efficiency and utilize recyclable materials whenever possible. Adjustability: Many of our pendants offer adjustable cord lengths and beam angles, allowing you to customize the lighting to your specific needs. Beyond Residential: Commercial Lighting Solutions While our initial collection is geared towards residential use, we’re also developing commercial lighting solutions for offices, restaurants, and retail spaces. We believe our fixtures can enhance the aesthetic appeal of any environment while providing functional and energy-efficient illumination. We can also offer custom design services to meet the unique needs of commercial clients. Where to Buy The ORTHOFIX pendant light collection is available for purchase online at [Insert Website Address Here] and through select retailers. We’re currently expanding our distribution network, so stay tuned for updates. About ORTHOFIX US LLC ORTHOFIX US LLC is a leading global provider of orthopedic fixation and regeneration products. With a strong commitment to innovation and quality, we develop and manufacture a wide range of medical devices used by orthopedic surgeons around the world. Based in Lewisville, Texas, ORTHOFIX is dedicated to improving the lives of patients by providing cutting-edge orthopedic solutions. Now, we're bringing that same dedication to crafting beautifully engineered lighting. Contact: [Insert PR Contact Name] [Insert PR Contact Email] 615-687-5259