ORTHOFIX Illuminates Spaces with Innovative Pendant Lighting Solutions

Lewisville, TX – October 26, 2023 – ORTHOFIX US LLC, a leading global medical device company known for its commitment to innovation and patient care, today announced a surprising yet exciting expansion into the home décor market with a new line of stylish and functional pendant lights. While traditionally focused on orthopedic solutions, ORTHOFIX is leveraging its advanced engineering expertise and commitment to precision to bring beautifully designed, high-quality lighting to homes across the United States. “You might be thinking, ‘ORTHOFIX and lights? That's a bit different!’” laughs David Floerke, VP of Business Development at ORTHOFIX. “And you’d be right! But the truth is, the skills we’ve honed designing and manufacturing intricate medical devices – precision, material science, attention to detail – translate incredibly well to creating exceptional lighting fixtures. We saw an opportunity to apply our expertise to something that brightens people’s lives in a different way.” From Bone Fixation to Beautiful Illumination: A Natural Progression? For years, ORTHOFIX has been a trusted name in the orthopedic industry, dedicated to developing and manufacturing innovative solutions for bone reconstruction and trauma care. Their commitment to precision engineering, rigorous quality control, and durable materials has made them a leader in their field. This focus on exacting standards – ensuring every component performs flawlessly and stands the test of time – forms the bedrock of their new pendant light collection. “We’re not just slapping a lightbulb in a pretty shade,” explains Sarah Chen, Lead Designer on the project. “We’re using advanced materials, meticulous manufacturing processes, and a real understanding of how light interacts with space. We started asking ourselves, ‘What if we applied our dedication to precision and durability to create lighting that truly enhances a home?’ The answer is this collection.” Introducing the ORTHOFIX Pendant Light Collection The initial ORTHOFIX pendant light collection features three distinct series: the “Nexus” series, the “Flow” series, and the “Ember” series, each offering a unique aesthetic and functionality. Nexus: Geometric Precision & Modern Elegance The Nexus series embodies a sleek, modern aesthetic. These pendants feature geometric designs crafted from high-grade aluminum and available in brushed nickel, matte black, and polished chrome finishes. The design is intentionally minimalist, allowing the light to be the focal point. “We wanted something that would look fantastic in a contemporary kitchen, over a dining table, or even in a modern living room,” says Chen. “The Nexus series is all about clean lines and understated elegance. It’s a statement piece without being overly flashy.” Nexus pendants are available in three sizes – small, medium, and large – and can be customized with a variety of LED bulbs. The internal wiring is designed for easy installation and long-lasting performance. Flow: Organic Curves & Soft Ambiance In contrast to the angularity of the Nexus series, the Flow pendants feature organic, curving shapes inspired by natural forms. These pendants are crafted from durable, hand-blown glass in a range of muted colors – seafoam green, warm amber, and smoky gray. “The Flow series is all about creating a warm, inviting atmosphere,” explains Floerke. “These pendants are perfect for adding a touch of softness and tranquility to any space. They’re beautiful on their own, or you can group them together to create a stunning visual effect.” The Flow pendants are available in two sizes and feature a unique, internal diffuser that evenly distributes light, minimizing glare and creating a soft, ambient glow. Ember: Industrial Chic & Bold Statement The Ember series combines industrial aesthetics with a touch of rustic charm. These pendants are crafted from reclaimed metal and feature exposed hardware, giving them a unique, one-of-a-kind look. “We wanted something that would appeal to those who appreciate a more raw, edgy style,” says Chen. “The Ember pendants are perfect for adding a touch of character and personality to any space. They’re especially well-suited for lofts, kitchens with exposed brick, or industrial-style living rooms.” Ember pendants are available in two finishes – weathered steel and antique bronze – and feature a durable, powder-coated finish that protects against rust and corrosion. They are also compatible with a variety of Edison-style bulbs, further enhancing their vintage appeal. Quality & Innovation: The ORTHOFIX Difference ORTHOFIX is bringing its commitment to quality and innovation to the lighting market. Each pendant light is meticulously crafted using high-quality materials and undergoes rigorous testing to ensure durability and performance. “We’re not just making pretty lights,” emphasizes Floerke. “We’re building products that are designed to last. We’re using the same rigorous quality control processes that we use for our medical devices to ensure that every pendant light meets our exacting standards.” ORTHOFIX also plans to incorporate smart home technology into its future lighting designs, allowing customers to control their lights remotely and create customized lighting scenes. Availability & Pricing The ORTHOFIX pendant light collection is available for purchase online at [website address - placeholder] and through select retail partners. Pricing ranges from $199 to $499, depending on the series and size. ORTHOFIX is confident that its new pendant light collection will appeal to a wide range of customers who appreciate quality, innovation, and style. “We’re excited to bring our expertise to a new market and brighten up homes across the country,” concludes Floerke. “We think you’ll be pleasantly surprised by the ORTHOFIX difference.”