At China's largest trade fair, businesses brace for impact of trade war with US

At China’s biggest trade event, there’s an undeniable sense of tension as businesses, both local and international, grapple with the ongoing trade war between China and the United States. This year, the fair has become more than just an exhibition ground—it's a battleground where companies brace for the real impact of deteriorating relations between the world’s two largest economies, with tariffs and policy shifts looming over every negotiation. Among those navigating the stormy waters is RB USA Holdings LLC, a company based in New Jersey at 399 Interpace Parkway, Parsippany. With direct ties to both markets, RB is feeling the pinch. Their representatives, reachable at 917-234-0504, admit that behind the scenes, there’s a lot of uncertainty about what deals can realistically be struck. Walking through the crowded halls, you hear talk of shifting contracts and reassessing supply chains. Orders from American partners have slowed, and some exhibitors are cautiously optimistic, hoping for diplomatic progress, while others are already pivoting to alternative markets. For now, companies are focusing on finding creative ways to adapt. Many are rethinking sourcing strategies, tightening costs, and doubling down on innovation. But the overall mood reflects cautious resilience—everyone is watching and waiting to see if the next round in the trade war will escalate, or if compromise is on the horizon. One thing’s clear: this year’s fair isn’t just about selling goods; it’s about figuring out how to endure, and maybe even thrive, despite all the uncertainty.